How It Works
A clinic in your pocket, and on your street.
Most primary care sends you home with a prescription. Norava sends you a plan, a doctor, and a place to walk into when you need one.
01
A complete panel
You start with a comprehensive bloodwork panel. Collect your sample at home with a kit we mail to you, or at a partnered Quest lab near you, whichever is easier. We benchmark your results against your own history, not a population average, so your numbers actually mean something for you. See how at-home collection works →
02
Your doctor's report, technology assisted
Your results are analyzed with technology-assisted tools and reviewed and signed off by a physician on our team. You get a plain-language report and a specific plan, usually within a few business days. The tools help your physician work faster and catch more. They never replace the doctor, and they do not diagnose you.
03
Care, the moment you need it
From there, you are not on your own. Depending on your membership, you can message a clinician, book a virtual visit, or walk into a partner clinic with priority access. Your full record follows you across every visit, so the first doctor you can reach is never your only one.
Why it works
Norava is built by physicians to give patients what their own doctor always wished they had: your own data, read and acted on, with a real care team behind it. And membership works alongside your existing insurance, it does not replace it.
In-person care, urgent care, and imaging are available to members in Long Beach and surrounding areas.
A short walkthrough of the at-home collection kit, start to finish.
How Care & Billing Work
What Norava Offers
Norava is a health and wellness platform that provides comprehensive biomarker testing, physician-reviewed health analysis, technology-assisted insights, and physician consultations focused on health optimization.
Your tier fee covers Non-Covered Services, meaning services that do not fall within Medicare's coverage categories and are not covered by most health insurance plans. These include wellness consultations, biomarker review for general health optimization, and health optimization protocols not tied to the diagnosis or treatment of a specific medical condition.
If your physician identifies a specific condition during your care that requires diagnosis, treatment, or management, meaning services that Medicare or your health plan covers, those will be handled as a separate encounter and billed to Medicare or your health plan in the ordinary course. Your tier fee and any Covered Services are always separate.
When your physician orders testing, imaging, or specialist referrals from providers outside the Norava platform, those outside providers may bill your insurance normally.
Who Delivers Your Care
All services involving clinical judgment are provided by licensed physicians at ContinuEM and New Cadence Healthcare, California professional corporations. The same physician may provide both Non-Covered Services (covered by your tier fee) and Covered Services (billed to your plan); the billing pathway depends on the nature of the service, not the identity of the physician. All clinical decisions are made by licensed physicians exercising independent medical judgment.
Norava Health is a Delaware corporation that provides the technology platform, administrative services, scheduling, and management support. Norava Health does not practice medicine, does not make clinical decisions, and does not employ your treating physicians.
How Billing Works — Two Pathways
Non-Covered Services — Your Tier Fee. Your tier fee covers services that do not fall within Medicare's coverage categories: wellness consultations, biomarker review for general health optimization, health optimization protocols, wellness communications, and longitudinal tracking. No claims are submitted to Medicare, your health insurance, or any government program for these services.
Covered Services — Billed to Your Plan. If your physician identifies a specific medical condition that requires diagnosis, active prescribing, or ongoing management, meaning services that meet Medicare or health plan coverage requirements, those services are documented as a separate encounter and billed to Medicare or your health plan through normal claim submission. You are responsible for copayments, coinsurance, and deductibles. Covered Services are never included in your tier fee.
How They Work Together. The same physician may provide both types of services, sometimes arising from the same clinical finding. For example, your physician reviews your biomarker data as part of your optimization consultation (Non-Covered, tier fee). During that review, your physician identifies a condition requiring treatment (Covered, billed to your plan). The two services are documented separately and billed through separate pathways. They are never bundled.
Outside Services — Your Insurance Applies. When your physician orders labs, imaging, specialist referrals, or other services from providers outside the Norava platform, those outside providers bill your insurance normally. You are responsible for your plan's cost-sharing.
Your Insurance Benefits Are Not Affected. Your Norava enrollment does not change, reduce, or waive your insurance or Medicare benefits. You may see any provider of your choice outside the platform.
Medicare Beneficiaries. Non-Covered Services through your tier are direct-pay because they do not fall within Medicare's coverage categories. If your physician identifies a condition requiring Covered Services, those services are billed to Medicare through normal claim submission, as required. Your Medicare benefits are not affected. Questions: contact your Medicare plan or call 1-800-MEDICARE.
HSA/FSA Eligibility. Your tier fee for Non-Covered Services may qualify as a deductible medical expense under IRC Section 213(d) and may be eligible for HSA, FSA, HRA, or MSA payment. Consult your tax advisor.
Technology-Assisted Insights
The Norava platform uses technology-assisted tools under physician supervision to analyze your biomarker and health data. These are informational tools, not diagnoses, and not a substitute for physician evaluation. Your physician exercises independent clinical judgment in all care decisions.
Telehealth
Virtual consultations are conducted by licensed physicians via secure video or telephone. Telehealth is not appropriate for emergencies; call 911. You must be in a state where your provider is licensed. Informed consent is required before your first consultation. If a virtual consultation that begins as a Non-Covered Service results in a finding requiring Covered Services, your physician will inform you and the Covered Service will be billed separately.